Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
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Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
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Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
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September 4, 2025
Beyond the numbers with Brian Lin: How publishers are using intelligent tech to reach audiences
August 28, 2025
Protecting data, ensuring trust: Madhive renews SOC 1, 2, and 3
December 2, 2024
Beyond the Numbers: finding a $50B opportunity with Stephen Master
December 2, 2024
A brief history of TV advertising
October 29, 2024
The truth about interactive ads: an interview with PadSquad's Lance Wolder
October 24, 2024
How to buy OTT advertising in 2024
October 23, 2024
Taking Poverty Personally: Why Madhive Supports RIVER FUND New
October 21, 2024
Political Pulse: Swing State Strategies & District-level Targeting
October 15, 2024
Mad Science: Can AI + adtech 3x your homepage visits?
September 18, 2024
Beyond the numbers: Inside Michael Page's Journey with Fox FLX
September 14, 2024
How to Evaluate CTV Advertising Platforms
September 10, 2024
Political Pulse: Funding Flows to "Races at Every Level"
August 19, 2024
Political Pulse: Pennsylvania’s On Top Again
August 15, 2024
Beyond the numbers: Andrew Casale and the Bootstrap Journey
August 14, 2024
Converting Challenging Audiences: Top Findings From Our CTV Campaign
August 13, 2024
OTT Advertising—Everything You Need to Know About Over the Top
July 25, 2024
Political Marketing Tips for Down-Ballot Races
July 24, 2024
Political Pulse: Local CTV Strategies Emerge
July 23, 2024
Beyond the numbers: A Look at Michael Kassan's Latest Project, 3C Ventures
July 16, 2024
Young Voters 2024: 4 Smart Strategies to Turn Out the Vote
July 9, 2024
Advertisers Need to Demand More: A Conversation with HUMAN Security
July 1, 2024
Which Channels Scored for Our CTV Test?
June 24, 2024
Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series
June 18, 2024
Political Pulse: Key Races Are Driving CTV Impressions
June 12, 2024
6 Trends Everyone's Talking About at Cannes Lions 2024
June 11, 2024
Why Madhive is acquiring Frequence
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