The Local Edge: Your guide to smarter, more efficient political advertising

With political ad spend expected to surge past $10.8B in 2026, competition for voter attention will be fiercer than ever. Winning campaigns aren’t relying on broad buys alone—they’re using smarter data, trusted local environments, and omnichannel strategies that meet voters where they are. This guide breaks down what’s shaping modern political advertising and the approaches successful campaigns are using right now to stay ahead.

What You’ll Discover Inside

• Why your own audience data is becoming a secret weapon: and how to use it for accuracy, efficiency, and better ROI.
  
• How to expand reach beyond your known supporters: with cleaner targeting strategies that stretch every budget further.
  
• Six tactics for the optimal campaign: from suppression strategies to smarter sequencing and donor-specific messaging.
  

…and more!

Download the latest guide to unlock tactics, tools, and overall strategies that will put you ahead of the competition.