Welcome to Local Next the podcast series that spotlights the innovators and change-makers shaping the future of local media.
In this episode, Madhive CEO Jim Wilson sits down with a true pioneer of streaming advertising, Nicki Harkrider-Probey, to discuss the past, present, and future of local CTV.
Before local CTV was a ubiquitous line item on media plans, Nicki was on the front lines building its foundation. She built the CTV unit at Premion alongside Jim, where she was the driving force behind the sales organization, effectively writing the playbook for bringing the power of streaming advertising to local markets. Nicki didn't just join the local CTV revolution—she helped shape it.
Now, she and Jim reunite to discuss their journey and the massive, often underestimated, $170 billion local advertising market. They explore how today’s local advertiser has evolved from chasing impressions to demanding real-world outcomes, and how technology is leveling the playing field for businesses of all sizes. This conversation highlights the resilience and innovation that continue to propel local media forward.
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