In the latest episode of Beyond the numbers, Madhive CEO Spencer Potts sits down with Brian Lin, SVP of Product Management at TelevisaUnivision, to talk about everything from AI’s growing impact to the importance of intelligent advertising and a no nonsense approach to proving your return on ad spend.
Lin’s path to product leadership wasn’t a straight one. He began his career in finance before quickly pivoting to follow his true passion: technology. Raised by two computer engineers, he blended a strong analytical foundation with creative problem-solving—eventually carving a career that sits at the intersection of data, culture, and innovation. This early grounding in finance instilled in him a deep appreciation for measurable outcomes, a principle he brings full circle to his current role by emphasizing the critical need to track attribution down to every dollar and every impression, ensuring a clear understanding and justification for ad spend.
He’s also bullish on AI. “We're in the first inning,” Lin says, pointing to the shift in consumer behavior as people turn to AI platforms over traditional search. At TelevisaUnivision, this means using AI to simplify research, optimize operations, and reinvest in growth. “You can ask the data the questions, rather than ask a team to pull the numbers. It’s incredible.”
The conversation closes with a reminder that the future belongs to those who embrace change. “It’s not AI that’s going to take your job,” Lin notes. “It’s the person using AI.”
Catch the full conversation to hear how TelevisaUnivision is leveraging innovation to make media more effective, and intelligent.
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