Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Maverick AI Wins AdExchanger’s 2025 Award for Most Innovative CTV Technology

Insights

Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.

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Adtech innovations

CTV foundations

Company announcements

Omnichannel advertising

Localized advertising

Seasonal trends

Engineering Local: How Madhive is unlocking true agentic power for local media

How smarter local targeting is rewriting the rules of political advertising

How to use a tracking pixel in your CTV campaign—3 tips

Demystifying foot traffic attribution in local advertising

Data Decoded: how Affinity Solutions ties ad exposure to real purchases

MVPD vs. vMVPD—The details TV advertisers need to know

TAG and ad fraud: how we protect local media investments

CTV measurement: 8 CTV metrics local advertisers love

February 28, 2025

7 advertising trends to follow in 2025

February 26, 2025

Data Decoded: finding in-market auto buyers with S&P Global Mobility

February 25, 2025

CTV advertising—what it is and how it works

February 18, 2025

Survey says: this is what local advertisers want

February 4, 2025

What businesses can learn from digital’s wins on November 5th

February 3, 2025

10 things you need to know about CTV ads during live sports

January 2, 2025

Countdown to CES: what to expect in 2025

December 20, 2024

How to boost your marketing strategy with FAST TV

December 17, 2024

Countdown to CES: why we’re champions for local

December 11, 2024

Countdown to CES: driving real-world outcomes with local ads

December 4, 2024

What is a device graph? The details for TV advertisers

December 2, 2024

Beyond the Numbers: finding a $50B opportunity with Stephen Master

December 2, 2024

A brief history of TV advertising

October 29, 2024

The truth about interactive ads: an interview with PadSquad's Lance Wolder

October 24, 2024

How to buy OTT advertising in 2024

October 23, 2024

Taking Poverty Personally: Why Madhive Supports RIVER FUND New

October 21, 2024

Political Pulse: Swing State Strategies & District-level Targeting

October 15, 2024

Mad Science: Can AI + adtech 3x your homepage visits?