Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Maverick AI Wins AdExchanger’s 2025 Award for Most Innovative CTV Technology

Insights

Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.

All insights

Adtech innovations

CTV foundations

Company announcements

Omnichannel advertising

Localized advertising

Seasonal trends

December 9, 2025

The Local Edge: Your guide to smarter, more efficient political advertising

November 18, 2025

Local Lens Q4 2025: Trends shaping tomorrow’s ad market

February 18, 2025

Survey says: this is what local advertisers want

February 4, 2025

What businesses can learn from digital’s wins on November 5th

February 3, 2025

10 things you need to know about CTV ads during live sports

January 2, 2025

Countdown to CES: what to expect in 2025

December 20, 2024

How to boost your marketing strategy with FAST TV

December 17, 2024

Countdown to CES: why we’re champions for local

December 11, 2024

Countdown to CES: driving real-world outcomes with local ads

December 4, 2024

What is a device graph? The details for TV advertisers

December 2, 2024

Beyond the Numbers: finding a $50B opportunity with Stephen Master

December 2, 2024

A brief history of TV advertising

October 29, 2024

The truth about interactive ads: an interview with PadSquad's Lance Wolder

October 24, 2024

How to buy OTT advertising in 2024

October 23, 2024

Taking Poverty Personally: Why Madhive Supports RIVER FUND New

October 21, 2024

Political Pulse: Swing State Strategies & District-level Targeting

October 15, 2024

Mad Science: Can AI + adtech 3x your homepage visits?

September 18, 2024

Beyond the numbers: Inside Michael Page's Journey with Fox FLX

September 14, 2024

How to Evaluate CTV Advertising Platforms

September 10, 2024

Political Pulse: Funding Flows to "Races at Every Level"

August 19, 2024

Political Pulse: Pennsylvania’s On Top Again

August 15, 2024

Beyond the numbers: Andrew Casale and the Bootstrap Journey

August 14, 2024

Converting Challenging Audiences: Top Findings From Our CTV Campaign

August 13, 2024

OTT Advertising—Everything You Need to Know About Over the Top

Political Marketing Tips for Down-Ballot Races

Political Pulse: Local CTV Strategies Emerge

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