Resources

Learn more, think big, and stay ahead of the curve with these blog posts, research papers, webinars, and trend reports.

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Blog
Why Madhive is acquiring Frequence
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Blog
Young Voters 2024: 4 Smart Strategies to Turn Out the Vote
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Blog
Advertisers Need to Demand More: A Conversation with HUMAN Security
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Blog
Which Channels Scored for Our CTV Test?
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Blog
Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series
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Blog
Political Pulse: Key Races Are Driving CTV Impressions
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Podcast
Mad About Local
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Thought Leadership
6 Trends Everyone's Talking About at Cannes Lions 2024
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In The News
Madhive Acquires Frequence In A Push For Local Omnichannel Budgets
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In The News
Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth
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Blog
How 5 Industry Experts Are Solving the Data Puzzle in 2024
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In The News
Madhive Appoints Media Transformation Leader Jim Wilson As President
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Blog
Your Winning Ad Frequency Might Be Higher Than You Think
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Blog
Sign Up for Our Political CTV Newsletter
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Blog
7 CTV Strategies to Prepare for the Top 2024 Election Trends
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Blog
How We Found a Niche B2B Audience with CTV Advertising
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Video
The Data and Media Puzzle Event
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Blog
Hyper-Local Targeting: Find Local Audiences Anywhere with CTV
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In The News
Big Sporting Events Are Just Part of a Bigger Ad Game
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In The News
Madhive Hires Evan Simeone as Chief Product Officer
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Blog
Plan to Win with Political CTV
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Video
XO With Spence: Featuring Industry Legend Lou Paskalis
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In The News
Political Winds Could Reap a Windfall for Stations
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Blog
How Top Retail Media Networks are Monetizing 1st-Party Data
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In The News
Hot Takes: What To Look For This Upfront/Newfront Season
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Blog
CTV Solves for Crumbling Cookies—Learn How with Madhive
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Blog
Political Ads Are Streaming Into America
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In The News
Congressional Candidates Big Buyers Of Connected TV Ads
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In The News
TVREV: Political Ads Are Streaming Into America
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In The News
Madhive Receives TAG Certification for the Sixth Year in a Row
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Video
XO With Spence featuring Co-founder of TVREV, Alan Wolk
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In The News
Madhive Launches Local CTV Market For Political Advertising
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In The News
New Marketplace Launches to Shift More Political Ads to Streaming
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Whitepaper
Your Guide to CTV Data—How to Target and Optimize Campaigns
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In The News
Political Advertising in Streaming TV: Q&A with Madhive
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Video
“XO With Spence” Madhive’s Podcast Exploring the Humanity Behind Advertising’s Visionaries
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In The News
What Are You Most Excited About For 2024, Part 1
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In The News
Madhive CRO Jon Kaplan on Connected TV Ad Growth
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In The News
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
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In The News
Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data
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Blog
Political Advertising: 5 Trends To Watch in 2024
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Blog
TV Advertising in 2024: All About Your Options
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Blog
7 TV Advertising Trends to Follow in 2024
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In The News
TV’s Fragmented Landscape Has Made Reach Extension a Necessity
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In The News
Madhive's Kristin Wnuk On Navigating The Complexities Of Local Advertising In The Streaming Era
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Blog
CTV Ad Fraud—What Advertisers Need to Know in 2024
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Blog
How to Buy OTT Advertising in 2024
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Blog
CTV: The Key to Premium Audience Extension
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Video
Extend your reach to new audiences—and build new revenue streams
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In The News
Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience
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Blog
MVPD vs. vMVPD—The Details TV Advertisers Need to Know
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In The News
TVREV Special Report: Local TV: Perils & Promise In The Age Of Streaming
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In The News
Madhive's Jon Kaplan On Its Quest To Make Advertising More Insightful And Engaging
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Blog
Unleashing the Power of CTV Reach Extension
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In The News
Hot Takes: Local TV's Transformation In The Age Of Streaming
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Blog
A Brief History of TV Advertising
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Blog
How to boost your marketing strategy with FAST TV
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In The News
When It Comes to Contextual and Audience Targeting, Can Streaming Advertisers Have It All?
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Blog
#Cannes 2023: Our Set TV Free Celebration
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In The News
Modern Household TV Measurement Is the Key to Interoperability
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Blog
#Cannes 2023: The Year We Set TV Free
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Blog
Madhive Announces Strategic Investment From Goldman Sachs
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In The News
Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs
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In The News
In June And Beyond, These 5 Companies Support The LGBTQIA+ Community
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Blog
How Pharma Brands Can Use OTT Advertising to Reach Patients
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In The News
Hot Takes: How Will AI Affect The Television Industry?
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Blog
OTT Advertising—Everything You Need to Know About Over the Top
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In The News
Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV
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In The News
Why Precision CTV Is Essential for DTC Brands
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In The News
Context vs. Targeting: How Can Streaming Advertisers Have It All?
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Video
How FAST Fits Into the Streaming Landscape
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Blog
6 Foolproof Ways to Improve the CTV Experience
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Blog
AI in CTV Advertising—What’s the Role of ChatGPT?
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In The News
AI Should Be Powering Your CTV Advertising
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Video
Better measurement is the key to success on CTV
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In The News
The upfront that changed everything? Wait until next year.
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Blog
What is a Device Graph? The Details for TV Advertisers
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Blog
NewFronts: 2022 Recap + What to Expect for 2023
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In The News
Want to Succeed in Sales? Adapt Your Strategies
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In The News
Hot Takes: The 2023 Upfronts And Newfronts
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Video
Simplifying adtech to give local advertisers new superpowers
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Blog
Auto Dealership Marketing: 5 Reasons to Add CTV to the Mix
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In The News
How Madhive’s DSP is fueling local CTV campaigns
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Blog
Meet Our New Chief Technology Officer, Darien Ford
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Video
TV is seeing a renaissance once again
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In The News
Targeting Is Better On Streaming, But Efficiency Is The Real Value
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In The News
Darien Ford Named Chief Technology Officer
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Video
Measurement and localized, personal ads are key to delivering results
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Blog
CTV Measurement: 8 CTV Metrics Linear Advertisers Love
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Blog
CTV Advertising—What It Is and How It Works
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In The News
Which brands really won Super Bowl 2023?
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Blog
How Streaming is Driving a Seismic Shift in Super Bowl Advertising
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Video
Why advertisers are making a bigger play for local TV
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Blog
10 Types of OTT Data—And 7 Tips for Using Them
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Blog
Madhive Honored as a 2023 Best Place to Work by Built In
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In The News
Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video
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In The News
Moving Forward From The Current TV Measurement Culture Clash
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Blog
The CTV Landscape—4 Trends You Need to Follow in 2023
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Infographic
OTT Statistics for Newbies—An Infographic to Get Your Grips
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Blog
Connected TV Ad Spend—Up Another $24B in 2023
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In The News
Culture Matters: 6 New York Tech Leaders Share What Makes Them Employers of Choice
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Blog
CTV Ad Inventory–Understanding Programmatic TV Supply
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In The News
How innovations like AI & VR will change advertising
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In The News
The 12 hottest adtech companies of 2022
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In The News
An In-Depth Conversation with Adam Helfgott
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In The News
Predictions From the C-Suite: What’s in Store for 2023?
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In The News
Hot Takes 2023: Some Bold Predictions From Our Members
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Video
Learn How Women are Shattering the Glass Ceiling in Adtech
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In The News
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
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In The News
NEXTGEN ATSC 3.0 Broadcasting: A Big Lens At NAB Show
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In The News
Are QR Codes The Key To Shoppable TV?
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In The News
Madhive Drives 150K Shopping Sessions For Cannaluxe, Neiman Marcus Shoppable CTV Campaign
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In The News
AdWeek Wire: Medicx Health and Madhive Launch Programmatic OTT Solution for the Healthcare Industry
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In The News
Madhive Hires Jeff Fagel as Chief Marketing Officer
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Blog
2024 Political Ad Statistics: Election Season is Underway
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In The News
Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear
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In The News
Kristin Wnuk, Local Ad Sales Pro, Earns SVP Role at Madhive
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Video
Craig Berlingo speaks about how household targeting can unlock purchase-driven results
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Video
Joe Marino discusses why local broadcasters should be streaming
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Video
Execs from Hearst & Univision discuss how CTV attribution should play a role in advertisers’ strategies
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Video
CTV is complicated. Here’s how it can be simplified.
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Video
For CTV to reach its full potential, television and digital must come together
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Video
Local advertisers must shift to CTV to maintain reach
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Video
No amount of fraud is acceptable when it comes to OTT
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Whitepaper
New Report: How Streaming Is Changing Political Advertising
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In The News
Hot Takes: What’s On Tap For 2022?
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In The News
The TV Is Off But The Ads Are On: Solving CTV’s Viewability Problem
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In The News
Advanced Advertising: Local OTT in Growth Mode
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In The News
Madhive in Deal With TransUnion To Enable Individual-Level Buying
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In The News
Hot Takes: The Booming FAST Ecosystem
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In The News
The Television Industry Keeps Battling The Wrong Enemy
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In The News
Hot Takes: Netflix Has Advertising. Now What?
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In The News
Madhive First To License Panel Data from HyphaMetrics
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In The News
40 Under 40 New York: TV’s Best and Brightest Hit the Big City
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In The News
Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
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In The News
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
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In The News
For CTV Ads To Succeed, Think New, Not Old
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In The News
Craig Berlingo Joins Madhive as Chief Product Officer
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In The News
OTT Is Fastest-Growing Media Segment For Local Advertising
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In The News
Harry Styles’ Mega Fame by the Numbers, Plus Top 5 States For CTV Political Ad Targeting: Datacenter Weekly
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In The News
Madhive research shows how political advertisers are finding success with streaming
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In The News
Cannes is back! (Or is it?)
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In The News
Datonics CTV Data Now Live Within Madhive’s Data Ecosystem
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In The News
How Netflix Can Build Its Ad Business
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In The News
DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?
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In The News
As technology shifts, how can we overcome digital advertising challenges?
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In The News
22 NYC Startups to Watch in 2022
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In The News
People on the Move
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Blog
The OTT Glossary: Digital TV Decoded
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Blog
Advertising on Streaming for the Midterms: An AMA With Joe Marino
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In The News
MarTech Interview with Jeff Fagel, CMO at Madhive
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In The News
Cannaluxe And Neiman Marcus Make QR Codes The Height Of Fashion With Connected TV Campaign
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In The News
"Instagram Advertisers" Have Their Eyes Set On TV
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In The News
Madhive Teams With Medicx Health on Programmatic for Healthcare Clients
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In The News
Hot Takes: Political Advertising Meets The Streaming Revolution
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In The News
Cannuka Luxe And Neiman Marcus Are Making Shoppable CTV Advertising A Reality
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In The News
Madhive And Talon Show The Benefits Of Cross-Channel Ad Buying
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In The News
Talon, Madhive Partner to Unite OOH, OTT Advertising
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Blog
Connected TV vs. Linear TV—and why they belong together
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Blog
TAG and ad fraud: Why we got TAG certified (again)
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Blog
Server-side ad insertion (SSAI): FAQs you need to know
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In The News
How Madhive Is Helping Political Campaigns Make Sense Of Streaming
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In The News
Madhive by the numbers: political CTV ad impressions tripled in October vs September
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Blog
15+ Connected TV Stats That Will Impress Your Boss
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In The News
Madhive deal gives Google a leg up in the cloud wars
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Infographic
Advertisers make the biggest push ahead of midterm elections
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Infographic
As elections approach, impressions, CPMs, and more are shifting
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Blog
Advertising on CTV: How to Convince Local Buyers
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Blog
How to Evaluate CTV Advertising Platforms
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Infographic
Political advertising is primed for major action
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Blog
How Madhive Became Built for the Big Stream
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Whitepaper
The local programmatic market: OTT and digital reach extension channels
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Blog
Planning an OTT Campaign? Traditional Adtech is Failing You
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Blog
The Top 5 OTT Targeting Options You Need to Know
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Blog
4 benefits of OTT advertising you don’t want to miss
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Blog
CTV vs. OTT: Is there a difference?
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Infographic
Political season is here. Get up to date on all the CTV trends
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Blog
How to Prevent Ad Fraud in OTT (4 Methods We Use)
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Blog
How to Use a Tracking Pixel in Your CTV Campaign—3 Tips