Resources

Learn more, think big, and stay ahead of the curve with these blog posts, research papers, webinars, and trend reports.

Why Madhive is acquiring Frequence

Political Marketing Tips for Down-Ballot Races

Political Pulse: Local CTV Strategies Emerge

Beyond the numbers: A Look at Michael Kassan's Latest Project, 3C Ventures

Young Voters 2024: 4 Smart Strategies to Turn Out the Vote

Advertisers Need to Demand More: A Conversation with HUMAN Security

Which Channels Scored for Our CTV Test?

Cannes 2024 Highlights — and a Sneak Peek at Our New Video Series

Political Pulse: Key Races Are Driving CTV Impressions

Mad About Local

Thought Leadership

6 Trends Everyone's Talking About at Cannes Lions 2024

Madhive Acquires Frequence In A Push For Local Omnichannel Budgets

Madhive Agrees to Buy Frequence to Speed Local Ad-Tech Growth

How 5 Industry Experts Are Solving the Data Puzzle in 2024

Madhive Appoints Media Transformation Leader Jim Wilson As President

Your Winning Ad Frequency Might Be Higher Than You Think

Sign Up for Our Political CTV Newsletter

7 CTV Strategies to Prepare for the Top 2024 Election Trends

How We Found a Niche B2B Audience with CTV Advertising

The Data and Media Puzzle Event

Hyper-Local Targeting: Find Local Audiences Anywhere with CTV

Big Sporting Events Are Just Part of a Bigger Ad Game

Madhive Hires Evan Simeone as Chief Product Officer

Plan to Win with Political CTV

XO With Spence: Featuring Industry Legend Lou Paskalis

Political Winds Could Reap a Windfall for Stations

How Top Retail Media Networks are Monetizing 1st-Party Data

Hot Takes: What To Look For This Upfront/Newfront Season

CTV Solves for Crumbling Cookies—Learn How with Madhive

Political Ads Are Streaming Into America

Congressional Candidates Big Buyers Of Connected TV Ads

TVREV: Political Ads Are Streaming Into America

Madhive Receives TAG Certification for the Sixth Year in a Row

XO With Spence featuring Co-founder of TVREV, Alan Wolk

Madhive Launches Local CTV Market For Political Advertising

New Marketplace Launches to Shift More Political Ads to Streaming

Your Guide to CTV Data—How to Target and Optimize Campaigns

Political Advertising in Streaming TV: Q&A with Madhive

“XO With Spence” Madhive’s Podcast Exploring the Humanity Behind Advertising’s Visionaries

What Are You Most Excited About For 2024, Part 1

Madhive CRO Jon Kaplan on Connected TV Ad Growth

Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2

Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data

Political Advertising: 5 Trends To Watch in 2024

TV Advertising in 2024: All About Your Options

7 TV Advertising Trends to Follow in 2024

TV’s Fragmented Landscape Has Made Reach Extension a Necessity

Madhive's Kristin Wnuk On Navigating The Complexities Of Local Advertising In The Streaming Era

CTV Ad Fraud—What Advertisers Need to Know in 2024

How to Buy OTT Advertising in 2024

CTV: The Key to Premium Audience Extension

Extend your reach to new audiences—and build new revenue streams

Why Big Media Companies Should Bet on Local Advertisers to Enhance Viewers’ CTV Experience

MVPD vs. vMVPD—The Details TV Advertisers Need to Know

TVREV Special Report: Local TV: Perils & Promise In The Age Of Streaming

Madhive's Jon Kaplan On Its Quest To Make Advertising More Insightful And Engaging

Unleashing the Power of CTV Reach Extension

Hot Takes: Local TV's Transformation In The Age Of Streaming

A Brief History of TV Advertising

How to boost your marketing strategy with FAST TV

When It Comes to Contextual and Audience Targeting, Can Streaming Advertisers Have It All?

#Cannes 2023: Our Set TV Free Celebration

Modern Household TV Measurement Is the Key to Interoperability

#Cannes 2023: The Year We Set TV Free

Madhive Announces Strategic Investment From Goldman Sachs

Exclusive: Ad tech firm Madhive raises $300M from Goldman Sachs

In June And Beyond, These 5 Companies Support The LGBTQIA+ Community

How Pharma Brands Can Use OTT Advertising to Reach Patients

Hot Takes: How Will AI Affect The Television Industry?

OTT Advertising—Everything You Need to Know About Over the Top

Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV

Why Precision CTV Is Essential for DTC Brands

Context vs. Targeting: How Can Streaming Advertisers Have It All?

How FAST Fits Into the Streaming Landscape

6 Foolproof Ways to Improve the CTV Experience

AI in CTV Advertising—What’s the Role of ChatGPT?

AI Should Be Powering Your CTV Advertising

Better measurement is the key to success on CTV

The upfront that changed everything? Wait until next year.

What is a Device Graph? The Details for TV Advertisers

NewFronts: 2022 Recap + What to Expect for 2023

Want to Succeed in Sales? Adapt Your Strategies

Hot Takes: The 2023 Upfronts And Newfronts

Simplifying adtech to give local advertisers new superpowers

Auto Dealership Marketing: 5 Reasons to Add CTV to the Mix

How Madhive’s DSP is fueling local CTV campaigns

Meet Our New Chief Technology Officer, Darien Ford

TV is seeing a renaissance once again

Targeting Is Better On Streaming, But Efficiency Is The Real Value

Darien Ford Named Chief Technology Officer

Measurement and localized, personal ads are key to delivering results

CTV Measurement: 8 CTV Metrics Linear Advertisers Love

CTV Advertising—What It Is and How It Works

Which brands really won Super Bowl 2023?

How Streaming is Driving a Seismic Shift in Super Bowl Advertising

Why advertisers are making a bigger play for local TV

10 Types of OTT Data—And 7 Tips for Using Them

Madhive Honored as a 2023 Best Place to Work by Built In

Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video

Moving Forward From The Current TV Measurement Culture Clash

The CTV Landscape—4 Trends You Need to Follow in 2023

OTT Statistics for Newbies—An Infographic to Get Your Grips

Connected TV Ad Spend—Up Another $24B in 2023

Culture Matters: 6 New York Tech Leaders Share What Makes Them Employers of Choice

CTV Ad Inventory–Understanding Programmatic TV Supply

How innovations like AI & VR will change advertising

The 12 hottest adtech companies of 2022

An In-Depth Conversation with Adam Helfgott

Predictions From the C-Suite: What’s in Store for 2023?

Hot Takes 2023: Some Bold Predictions From Our Members

Learn How Women are Shattering the Glass Ceiling in Adtech

Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?

NEXTGEN ATSC 3.0 Broadcasting: A Big Lens At NAB Show

Are QR Codes The Key To Shoppable TV?

Madhive Drives 150K Shopping Sessions For Cannaluxe, Neiman Marcus Shoppable CTV Campaign

AdWeek Wire: Medicx Health and Madhive Launch Programmatic OTT Solution for the Healthcare Industry

Madhive Hires Jeff Fagel as Chief Marketing Officer

2024 Political Ad Statistics: Election Season is Underway

Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear

Kristin Wnuk, Local Ad Sales Pro, Earns SVP Role at Madhive

Craig Berlingo speaks about how household targeting can unlock purchase-driven results

Joe Marino discusses why local broadcasters should be streaming

Execs from Hearst & Univision discuss how CTV attribution should play a role in advertisers’ strategies

CTV is complicated. Here’s how it can be simplified.

For CTV to reach its full potential, television and digital must come together

Local advertisers must shift to CTV to maintain reach

No amount of fraud is acceptable when it comes to OTT

New Report: How Streaming Is Changing Political Advertising

Hot Takes: What’s On Tap For 2022?

The TV Is Off But The Ads Are On: Solving CTV’s Viewability Problem

Advanced Advertising: Local OTT in Growth Mode

Madhive in Deal With TransUnion To Enable Individual-Level Buying

Hot Takes: The Booming FAST Ecosystem

The Television Industry Keeps Battling The Wrong Enemy

Hot Takes: Netflix Has Advertising. Now What?

Madhive First To License Panel Data from HyphaMetrics

40 Under 40 New York: TV’s Best and Brightest Hit the Big City

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV

Hot Takes: How Should The TV Industry Protect Consumer Privacy?

For CTV Ads To Succeed, Think New, Not Old

Craig Berlingo Joins Madhive as Chief Product Officer

OTT Is Fastest-Growing Media Segment For Local Advertising

Harry Styles’ Mega Fame by the Numbers, Plus Top 5 States For CTV Political Ad Targeting: Datacenter Weekly

Madhive research shows how political advertisers are finding success with streaming

Cannes is back! (Or is it?)

Datonics CTV Data Now Live Within Madhive’s Data Ecosystem

How Netflix Can Build Its Ad Business

DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?

As technology shifts, how can we overcome digital advertising challenges?

22 NYC Startups to Watch in 2022

People on the Move

The OTT Glossary: Digital TV Decoded

Advertising on Streaming for the Midterms: An AMA With Joe Marino

MarTech Interview with Jeff Fagel, CMO at Madhive

Cannaluxe And Neiman Marcus Make QR Codes The Height Of Fashion With Connected TV Campaign

"Instagram Advertisers" Have Their Eyes Set On TV

Madhive Teams With Medicx Health on Programmatic for Healthcare Clients

Hot Takes: Political Advertising Meets The Streaming Revolution

Cannuka Luxe And Neiman Marcus Are Making Shoppable CTV Advertising A Reality

Madhive And Talon Show The Benefits Of Cross-Channel Ad Buying

Talon, Madhive Partner to Unite OOH, OTT Advertising

Connected TV vs. Linear TV—and why they belong together

TAG and ad fraud: Why we got TAG certified (again)

Server-side ad insertion (SSAI): FAQs you need to know

How Madhive Is Helping Political Campaigns Make Sense Of Streaming

Madhive by the numbers: political CTV ad impressions tripled in October vs September

15+ Connected TV Stats That Will Impress Your Boss

Madhive deal gives Google a leg up in the cloud wars

Advertisers make the biggest push ahead of midterm elections

As elections approach, impressions, CPMs, and more are shifting

Advertising on CTV: How to Convince Local Buyers

How to Evaluate CTV Advertising Platforms

Political advertising is primed for major action

How Madhive Became Built for the Big Stream

The local programmatic market: OTT and digital reach extension channels

Planning an OTT Campaign? Traditional Adtech is Failing You

The Top 5 OTT Targeting Options You Need to Know

4 benefits of OTT advertising you don’t want to miss

CTV vs. OTT: Is there a difference?

Political season is here. Get up to date on all the CTV trends

How to Prevent Ad Fraud in OTT (4 Methods We Use)

How to Use a Tracking Pixel in Your CTV Campaign—3 Tips