Data Decoded: finding in-market auto buyers with S&P Global Mobility

For agencies and media sellers catering to auto brands, the question always arises: are we reaching audiences who are actually ready to make a purchase? 

There are many signals that indicate when it’s the right time to hit a household with auto campaigns, and Polk Automotive Solutions from S&P Global Mobility distills it all into easy-to-use segments that can be combined with geographic targeting, as well as first party data. 

In our latest video series, Data Decoded, we asked Shawn Ryan, Associate Director at S&P Global Mobility, his advice for auto brands and how they can reach buyers at all stages of the customer journey.  

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Stay tuned for more Data Decoded interviews in the coming weeks with other data experts that break down key data trends — like multi-ID strategies, interoperability, AI in customer identity, and Consumer Purchase Lift.