Madhive - Newsroom

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Maverick AI Wins AdExchanger’s 2025 Award for Most Innovative CTV Technology

Our latest releases

Madhive Appoints Luke Valvano as Chief Financial Officer

Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

January 14, 2026

Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media

October 9, 2025

Madhive Invests in Precise.AI, Underscoring Commitment to Data-Driven Innovation for Local Media

September 16, 2025

Madhive and Fox TV Stations Announce Local Live Sports Marketplace to Unlock Expanded Access to Exclusive Premium Sports Programming for Local Advertisers

Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media

Madhive Enhances Data Partnership with Datonics, the Industry’s First Certified CarbonNeutral® Data Provider

Madhive Launches Maverick AI, the First Enterprise Intelligence Layer Built to Accelerate Media Sales and Drive Advertiser Outcomes

Madhive Strengthens Leadership Team to Support Growing Client Roster & Spearhead Expanded Local Media Solution Suite

February 26, 2025

Madhive Partners With S&P Global Mobility To Create Local CTV Marketplace For The Automotive Industry

December 18, 2024

Madhive Expands Integration With Experian To Optimize Audience Targeting for CTV Advertisers in Local Markets

November 14, 2024

Madhive Expands Leadership Team With Strategic Hires To Drive Enterprise Growth With Local Media Partners

October 4, 2024

Madhive Selects Samba TV As Preferred Audience Targeting Partner

Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV

Madhive Completes Acquisition of Omnichannel Workflow Software Frequence

Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets

Madhive Appoints Media Transformation Leader Jim Wilson As President to Drive Growth in Local and Multi-Channel Advertising

Madhive Hires Former Pubmatic, Raptive Executive Evan Simeone As Chief Product Officer

February 27, 2024

Madhive Launches Local CTV Marketplace For Political Advertising

December 13, 2023

Madhive Partners with Blockgraph To Expand First-Party Data Activation Capabilities For Premium Video and TV Companies

November 1, 2023

Madhive Recognized As One Of The Fastest-Growing Companies in North America On Deloitte’s Technology Fast 500™ List

Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management

Madhive Hires Former Google and Pinterest Executive Jon Kaplan As Chief Revenue Officer To Accelerate TV Ad Infrastructure Growth

Madhive Names Darien Ford Chief Technology Officer to Manage Growth, Foster Innovation in the Dynamic Streaming Marketplace

January 11, 2023

Madhive Hires Former Roku and Hulu Executive Kristin Wnuk As Senior Vice President of Sales To Drive Next Phase of Growth

October 18, 2022

Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV

New Report Examines Substantial Growth in Over-The-Top (OTT) Ad Spending and the Rising Rate of Programmatic Deals

Madhive and Katz Media Group Bring Scale and Transparency To Political Advertising With Largest CTV Marketplace

January 19, 2022

Medicx Health and Madhive Launch Programmatic OTT Solution for the Healthcare Industry

December 1, 2021

Enterprise Software Platform Madhive Appoints Jeff Fagel as Chief Marketing Officer

November 18, 2021

Cannuka Luxe Taps Madhive To Leverage Power Of Shoppable TV To Launch New Skincare Line At Neiman Marcus

October 10, 2021

Craig Berlingo Joins Enterprise Software Company Madhive As Chief Product Officer

November 9, 2021

Luc Dumont Joins Enterprise Software Company Madhive As Senior Vice President of Business Development

In the news

Why Precision CTV Is Essential for DTC Brands

Context vs. Targeting: How Can Streaming Advertisers Have It All?

The upfront that changed everything? Wait until next year.

AI Should Be Powering Your CTV Advertising

Hot Takes: The 2023 Upfronts And Newfronts

Want to Succeed in Sales? Adapt Your Strategies

How Madhive’s DSP is fueling local CTV campaigns

Which brands really won Super Bowl 2023?

Culture Matters: 6 New York Tech Leaders Share What Makes Them Employers of Choice

Targeting Is Better On Streaming, But Efficiency Is The Real Value

Darien Ford Named Chief Technology Officer

Moving Forward From The Current TV Measurement Culture Clash

How innovations like AI & VR will change advertising

An In-Depth Conversation with Adam Helfgott

Predictions From the C-Suite: What’s in Store for 2023?

Open AP’s New Measurement JIC, 18-49 Year Olds Abandon Linear

Radio+Television Business Report

Kristin Wnuk, Local Ad Sales Pro, Earns SVP Role at Madhive

Hot Takes 2023: Some Bold Predictions From Our Members

Are QR Codes The Key To Shoppable TV?

Madhive Hires Jeff Fagel as Chief Marketing Officer