Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Maverick AI Wins AdExchanger’s 2025 Award for Most Innovative CTV Technology

Insights

Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.

All insights

Adtech innovations

CTV foundations

Company announcements

Omnichannel advertising

Localized advertising

Seasonal trends

December 9, 2025

The Local Edge: Your guide to smarter, more efficient political advertising

November 18, 2025

Local Lens Q4 2025: Trends shaping tomorrow’s ad market

December 21, 2022

Craig Berlingo speaks about how household targeting can unlock purchase-driven results

December 1, 2022

The OTT Glossary: Digital TV Decoded

November 11, 2022

Connected TV vs. Linear TV—and why they belong together

November 11, 2022

15+ Connected TV Stats That Will Impress Your Boss

November 11, 2022

Server-side ad insertion (SSAI): FAQs you need to know

November 7, 2022

Advertisers make the biggest push ahead of midterm elections

November 3, 2022

As elections approach, impressions, CPMs, and more are shifting

November 3, 2022

6 Foolproof Ways to Improve the CTV Experience

November 3, 2022

The local programmatic market: OTT and digital reach extension channels

November 3, 2022

Political advertising is primed for major action

November 3, 2022

Advertising on CTV: How to Convince Local Buyers

November 3, 2022

How Madhive Became Built for the Big Stream

November 3, 2022

CTV vs. OTT: Is there a difference?

November 3, 2022

The Top 5 OTT Targeting Options You Need to Know

November 3, 2022

4 benefits of OTT advertising you don’t want to miss

November 3, 2022

How to Prevent Ad Fraud in OTT (4 Methods We Use)

November 3, 2022

Political season is here. Get up to date on all the CTV trends

November 3, 2022

Planning an OTT Campaign? Traditional Adtech is Failing You

September 12, 2022

Learn How Women are Shattering the Glass Ceiling in Adtech

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