Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year

Maverick AI Wins AdExchanger’s 2025 Award for Most Innovative CTV Technology

Insights

Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.

All insights

Adtech innovations

CTV foundations

Company announcements

Omnichannel advertising

Localized advertising

Seasonal trends

Engineering Local: How Madhive is unlocking true agentic power for local media

How smarter local targeting is rewriting the rules of political advertising

TV is seeing a renaissance once again

Measurement and localized, personal ads are key to delivering results

February 11, 2023

10 Types of OTT Data—And 7 Tips for Using Them

February 10, 2023

Madhive Honored as a 2023 Best Place to Work by Built In

February 2, 2023

OTT Statistics for Newbies—An Infographic to Get Your Grips

January 23, 2023

CTV Ad Inventory–Understanding Programmatic TV Supply

December 21, 2022

CTV is complicated. Here’s how it can be simplified.

December 21, 2022

Local advertisers must shift to CTV to maintain reach

December 21, 2022

No amount of fraud is acceptable when it comes to OTT

December 21, 2022

For CTV to reach its full potential, television and digital must come together

December 21, 2022

Craig Berlingo speaks about how household targeting can unlock purchase-driven results

December 1, 2022

The OTT Glossary: Digital TV Decoded

November 11, 2022

Connected TV vs. Linear TV—and why they belong together

November 11, 2022

15+ Connected TV Stats That Will Impress Your Boss

November 11, 2022

Server-side ad insertion (SSAI): FAQs you need to know

November 7, 2022

Advertisers make the biggest push ahead of midterm elections

November 3, 2022

As elections approach, impressions, CPMs, and more are shifting

November 3, 2022

6 Foolproof Ways to Improve the CTV Experience

November 3, 2022

The local programmatic market: OTT and digital reach extension channels

November 3, 2022

Political advertising is primed for major action

November 3, 2022

Advertising on CTV: How to Convince Local Buyers

November 3, 2022

How Madhive Became Built for the Big Stream

November 3, 2022

CTV vs. OTT: Is there a difference?

November 3, 2022

The Top 5 OTT Targeting Options You Need to Know