Simplifying adtech to give local advertisers new superpowers

March 24, 20231 min read

At Beet Retreat, our CPO, Craig Berlingo, chats about how CTV's marketing capabilities must be simplified in order to unlock the next generation of new advertisers. He also discusses why brands that may have previously advertised through local cable TV can now take advantage of attribution tools on CTV to measure outcomes like foot traffic, website visits, and brand lift.