Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Madhive and Vica Win 2025 ThinkLA Idea Award for Campaign of the Year
Learn More
Solutions
Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
Plan
Accurate, flexible forecasting that simplifies decision making
Activate
Intuitive controls that put you in the driver’s seat
Measure
Advanced measurement with transparent reporting
Integrate
Software & service that’s customized to your team
data
Easily combine data sources to create custom audience targeting that delivers results
Scale & automate omnichannel workflows and proposals
Case studies
Insights
Newsroom
Careers
About us
Get a demo
Insights
Explore the latest local advertising trends, tips for selling CTV, and advice on how to level up your strategies.
All insights
Adtech innovations
CTV foundations
Data & privacy
Company announcements
Omnichannel advertising
Localized advertising
Performance TV
Seasonal trends
September 15, 2025
Beyond the numbers with Sean Mccaffrey: How digital OOH is evolving to meet today’s audience
August 28, 2025
Protecting data, ensuring trust: Madhive renews SOC 1, 2, and 3
May 31, 2023
How Pharma Brands Can Use OTT Advertising to Reach Patients
May 3, 2023
How FAST Fits Into the Streaming Landscape
April 24, 2023
AI in CTV Advertising—What’s the Role of ChatGPT?
April 23, 2023
Better measurement is the key to success on CTV
April 10, 2023
NewFronts: 2022 Recap + What to Expect for 2023
March 24, 2023
Simplifying adtech to give local advertisers new superpowers
March 20, 2023
Auto Dealership Marketing: 5 Reasons to Add CTV to the Mix
March 10, 2023
Meet Our New Chief Technology Officer, Darien Ford
March 8, 2023
TV is seeing a renaissance once again
March 1, 2023
Measurement and localized, personal ads are key to delivering results
February 11, 2023
10 Types of OTT Data—And 7 Tips for Using Them
February 10, 2023
Madhive Honored as a 2023 Best Place to Work by Built In
February 2, 2023
OTT Statistics for Newbies—An Infographic to Get Your Grips
January 23, 2023
CTV Ad Inventory–Understanding Programmatic TV Supply
December 21, 2022
CTV is complicated. Here’s how it can be simplified.
December 21, 2022
Local advertisers must shift to CTV to maintain reach
December 21, 2022
No amount of fraud is acceptable when it comes to OTT
December 21, 2022
For CTV to reach its full potential, television and digital must come together
December 21, 2022
Craig Berlingo speaks about how household targeting can unlock purchase-driven results
December 1, 2022
The OTT Glossary: Digital TV Decoded
November 11, 2022
Connected TV vs. Linear TV—and why they belong together
November 11, 2022
15+ Connected TV Stats That Will Impress Your Boss
November 11, 2022
Server-side ad insertion (SSAI): FAQs you need to know
November 7, 2022
Advertisers make the biggest push ahead of midterm elections
Previous
Next
4 / 5
Ready to see Madhive in action?
Get a demo