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MadHive Deal Gives Google A Leg Up In The Cloud Wars

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MediaPost

MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms

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Forbes

MadHive And Talon Show The Benefits Of Cross-Channel Ad Buying

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Radio & Television Business Report

Talon, MadHive Partner to Unite OOH, OTT Advertising

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MediaPost

Talon Unveils Unified OTT/Out-of-Home Media Buys

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Variety

As Connected TV Ad Business Grows, Fraud Persists

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Broadcasting + Cable

MadHive First To License Panel Data from HyphaMetrics

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Beet TV

Beet TV: Local TV Is Alive With Value: MadHive’s Helfgott

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Variety

Frequent CTV Ad Scams Risk Spooking Advertisers

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Forbes

MadHive's One Stop Ad Solution Finds Favor With Local Broadcast Groups

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ADWEEK

A New Consortium Is Here to Bring More Data to TV Ad Buying

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MediaPost

MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations

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AdExchanger

'The Medium Where Consumers Watch No Longer Matters'

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The Wall Street Journal

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

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AdAge

Measurement Startup Looks to Fill Gaps Left by Nielsen and Comscore

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The Wall Street Journal

Even in Streaming TV, Advertisers Are Dealing With Fraud

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The Wall Street Journal

Trump, Biden Campaigns Turn to Streaming Services to Reach Voters

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ADWEEK

A New Tool Aims to Bring Publishers and Advertisers Closer

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Protocol

Political ad dollars are moving online. Is internet TV ready?

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Broadcasting + Cable

MadHive Spending $50M to Add Google Cloud Capabilities

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NextTV

Guest Blog: How COVID Is Accelerating a Massive Shift to Hyper-Local Advertising

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AdAge

The Pandemic Is Testing Ad Tech’s Business Model

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NextTV

AVOD Acquisitions Could Spur Advanced Advertising

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Televisionation

Adam Helfgott, CEO of MadHive

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Broadcasting + Cable

Ad-Tech Firm MadHive Names Lin as Chief Product Officer

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AdAge

Verizon Taps Ampersand, a Classic Cable Ad Giant, to Bring Brands into Digital Channels

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NextTV

Advanced Ads: Experts See Rise In Targeting and AVOD Buys

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Business Insider

TV advertising is a mess — meet 23 industry insiders working to fix it

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Ledger Insights

AdLedger, MadHive study finds majority believe blockchain complements advertising

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Business Insider

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

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TV[R]EV

Privacy Regulations Will Expose Fraudulent Data, Says MadHive’s Adam Helfgott [VIDEO]

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Digiday

Ad Fraud Finally Enters Streaming Video Industry: "Great Target for Scammers"

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Digiday

‘There will be pain points’: The hurdles to growth for young streaming ad market in 2020

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TV[R]EV

What are the predominant methods of OTT fraud?

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Digiday

Ad fraud moves to streaming video platforms

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TV[R]EV

How The MRC Is Fighting OTT Fraud

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TV[R]EV

L.A. TV and Innovation Week: Streaming Wars, Data Wars, and ‘Star Wars’

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PRWeb

MadHive Achieves Trustworthy Accountability Group (TAG) Certified Against Fraud Seal

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MediaPost

Why D2C Brands Are Branching Out To OTT

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TV[R]EV

The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment

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Broadcasting + Cable

OTT 2020: Where Impressions Meet Impact

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Digiday

A single source of truth is key’ Inside Unilever’s plan for blockchain

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Broadcasting + Cable

For Interactive OTT Ads to Come to Fruition, We Need a Solid Underlying Framework

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Broadcasting + Cable

For Interactive OTT Ads to Come to Fruition, We Need a Solid Underlying Framework

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TV[R]EV

Can FASTs Avoid Fraud?

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Publishing Executive

Media Pitch: How MadHive Is Preventing OTT Ad Fraud

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Ledger Insights

Is blockchain the answer to growing complexity of ad technology?

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ClickZ

14 companies using blockchain in advertising in 2019

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MediaPost

Brands Are Challenged By The Tech Ecosystem, Study Finds

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Marketing Dive

Study 18% of OTT ad inventory is fraudulent

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TV[R]EV

MadHive Goes Local Q&A with CEO Adam Helfgott

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Variety

Lance Neuheuser & Adam Helfgott Talk Sequential Messaging

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Forbes

New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers

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Beet TV

TV Buying Must Go Digital, And Blockchain Can Help MadHive’s Helfgott

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Broadcasting + Cable

Tegna Unit Using MadHive Blockchain to Curb Fraud

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