An automotive brand wanted to boost dealership foot traffic through its digital campaigns—but standard audience targeting wasn’t cutting it. Demographic and contextual tactics failed to surface truly in-market car shoppers, especially in competitive urban areas where attention is fragmented and intent is harder to spot. To drive measurable lift, the brand needed a smarter way to reach high-intent consumers at scale.
The brand’s media partner teamed up with Madhive to build custom AI-generated Maverick Audiences. Madhive’s AI identified high-propensity consumers by analyzing behavioral signals, mobility data, and brand affinity—uncovering individuals most likely to visit a dealership.
To sharpen targeting even further, the media partner layered in:
Maverick AI Audiences are designed to do more than just launch your campaign strong—they evolve throughout its lifecycle. By continuously analyzing performance data, these audiences generate actionable insights you can use to refine future targeting, creative, and media strategies. The result? Each campaign becomes smarter, more efficient, and more impactful than the last.
These rich, AI-based segments were activated across premium CTV inventory, with performance measured through foot traffic attribution—ensuring every impression tied back to real-world impact.
Whether you're optimizing in-flight or planning your next activation, Maverick ensures your strategy is always powered by dynamic learning—not guesswork.
Maverick AI persona segments delivered over 2x the dealership foot traffic compared to benchmark targeting.
increase in total dealership visits from AI audiences
increase in sales conversions for one location using AI segments
The campaign proved that combining AI-driven audience intelligence with collaborative strategy can turn connected TV into a true performance channel. Results not only validated the approach—they inspired broader adoption across verticals, markets, and future campaign planning.
increase in dealership visits from AI audiences
increase in sales conversions using AI segments
