A major department store retailer needed proof that their ads were reaching new shoppers, rather than just people who might have already been planning to buy.

Using Maverick AI, Madhive analyzed first-party pixel data to build custom personas from scratch. The result? A hand-selected AI-powered audience that converted at 4x the rate of standard off-the-shelf segments, drove $4.4M in revenue, and achieved a 17.5x ROAS.

See how Maverick finds new customers.