Better measurement is the key to success on CTV
April 24, 20231 min read
In this interview, Kristin Wnuk, our SVP of Sales, joins Abby Auerbach, CCO of TVB, to discuss the evolution of CTV technology, the impact streaming has on advertising and measurement, and how broadcasters can best leverage CTV. Measurement continues to change in order to better serve advertisers, Kristin explains. "It's not just about reach and frequency and ratings or impressions, we can now pair that with outcomes." Watch to learn more about how attribution is advancing and what Kristin's one piece of advice for advertisers is.