*It’s a campaign to connect with marketers and media professionals.
Our Test
See how we experiment
We’ll test at every step of our campaign. Along the way, you’ll learn what we learn and see what we see.
Watch how we find our audience
Our platform is built to find hard-to-reach audiences across the US. We cut down our infinite array of options to test a phased approach: audiences, geography, creative and more.
The Plan
Figuring it out together
While we live and breathe CTV for our clients, this is our first CTV ad — and we’re seeing it all through your eyes! That’s why we’re using the Madhive Planner to make reaching our audience less of a challenge.
Finding the right mix
We knew finding our ideal audience would take a fair amount of trial and error, and our Planner tool gives us the flexibility to do exactly that. We built multiple targeting scenarios and compared them side by side to uncover the ideal mix.
The AI
What more can we learn?
Our platform has used AI since day 1. For this campaign, we’re testing to see how we can push it to level up media plans. We ran our target segments through our proprietary AI tool to see what advice it could give us.
The Creative
Live Updates