Your Guide to CTV Data—How to Target and Optimize Campaigns

Data is a critical component of any successful campaign. And when it comes to CTV advertising, there’s quite a lot to understand. A massive amount of data is available, but what data do you need and how can you best use it to power your campaigns? In this playbook, we take a deep dive into CTV data, so you can learn answers to the following questions:

• What types of data are available?

• How are they different from each other? 

• Where can you get this data? 

• How can you use this data to target your audiences? 

Download the playbook today to discover how you can create the most optimal, data-driven campaigns.