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By Lindsay Sakraida, Content Marketing Lead
May 01, 2024
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Spending during this year's election season is going to hit an all-time high, and for the first time ever, CTV advertising is in the mix in a significant way. When looking at projected spending on local TV advertising, CTV will account for a full 40% of campaign budgets.
Media buyers and broadcasters should keep a close eye on how the season unfolds, so we're analyzing our CTV ad data to find the most interesting insights. Sign up below to get our analysis delivered to your inbox every month.
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