Cannuka Luxe Taps Madhive To Leverage Power Of Shoppable TV To Launch New Skincare Line At Neiman Marcus
New York, NY and Prospect, ME (November 18, 2021) —Cannuka Luxe, a luxury skincare line offering all-natural, organically grown Full Spectrum CBD-powered skincare routines, today announced a partnership with leading omnichannel ad technology platform Madhive to power shoppable TV campaigns to launch their new collection. The initiative with Madhive will drive both brand awareness and purchase decisions with consumers, as Cannuka Luxe launches its new skincare line exclusively at Neiman Marcus.
The campaign will take a phased approach that thoughtfully leads consumers down the conversion funnel - launching first with four unique creatives, custom-developed for shoppable TV. From the creative producers behind Beyonce, Tom Ford and La Mer, each TV commercial is equipped with a custom QR-code that will bridge the gap between TV and mobile, allowing viewers to easily learn more about products and engage in a shopping experience. [Check out the creative here]
“CTV gives brands the best of both worlds — the precise targeting of digital with the high impact, premium experience of the TV screen,” said Adam Helfgott, CEO at Madhive, whose infrastructure-as-a-service offering powers efforts for major broadcasters, brands and agencies. “This convergence has helped TV move beyond a brand awareness platform only to become a full-funnel marketing tool, especially when you incorporate shoppable TV tools like QR codes directly into creative. This partnership can really serve as a framework for brands of all sizes launching new products.”
The 13 SKU skincare line from Cannuka Luxe, powered by a full spectrum of fortifying cannabinoids and purifying botanical terpenes, is launching in twenty-one Neiman Marcus locations and online. Cannuka Luxe was one of the first CBD skincare brands featured in the Neiman Marcus National Holiday Book, which reaches more than 700 thousand homes.
“When our team at Cannuka decided to create a premium full-spectrum CBD line, we wanted to work with a world-class full-spectrum CBD provider—a partner with an incredible story, a commitment to ethics and integrity, and the highest standard for quality. We are excited to have found Prospect Farms to create this new luxury skincare line and launch the new Cannuka Luxe line at Neiman Marcus,” said Michael Bumgarner, Founder of Cannuka.
Cannuka Luxe is powered by Prospect Farms, a centuries old farm farm in the coastal town of Prospect, Maine. Following a 2-year initiative to rehab the 250-acre manufacturing facility, Prospect Farms has become one of the leading providers of full spectrum CBD oil and naturally-derived terpene blends. Most recently, Prospect Farms has been partnering with global brands to develop all natural full spectrum CBD-based retail products that can benefit the world.
“At Prospect Farms, we believe nature has a way of making the best solutions simple. This is why we take the time to organically grow, harvest, and craft our single source full spectrum CBD and meticulously researched and designed terpene blends,” said Brad Tipper, CEO at Prospect Farms and Brand Founder at Cannuka Luxe. “We are dedicated to delivering the most luxurious products for you and your skin, made in the cleanest, greenest, most ethical way possible and could not be more excited to be partnering with Neiman Marcus and Madhive to introduce the Cannuka Luxe skincare brand.”
About Cannuka Luxe
Cannuka Luxe is a premium botanical beauty line, offering natural skincare routines powered by a full spectrum of fortifying cannabinoids and purifying botanical terpenes. Consciously formulated and carefully balanced, our AM, PM and All Day Skincare Rituals provide step-by-step care for a complete face care routine.
At Cannuka Luxe, we strive to always be exceeding the highest standards of quality, integrity, and natural purity and we are committed to complete transparency in everything we do. We believe that when you care as much as we do about ingredients that it’s vital to be as clear and informative as can be. To learn more about our products - and to see our full Ingredient Glossary - please visit us at www.cannukaluxe.com.
About Prospect Farms
Prospect Farms is a premium seed-to-store wellness brand, offering all-natural and organically grown CBD wellness products for people and pets. Rooted in community and authenticity, Prospect Farms is principled in their seed-to-store promise. From the hemp seed to the soil to the formulations, everything happens directly on Prospect Farms.
Each Prospect Farms product begins as an organically-grown hemp plant on our 250-acre farm. The brand offers 12 premium tinctures and topical products for your morning, noon, and nighttime wellness rituals to promote all-day calm. People products are available in both 750mg and 1500mg offerings, while their veterinarian recommended pet line includes over 30 products tailored to improve mood and mobility and specially formulated for size and diet. To learn more, please visit at www.prospectfarms.com and follow on Instagram.
Madhive is an enterprise software company that powers modern media. Madhive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage Madhive's next-generation cryptography to prevent fraud and increase margins, and broadcast giants that leverage the platform to power their digital TV offerings.